Patrón + Cocktail Courier
Video, Photo, and Social Media Campaign
Necessary Media partnered with M Booth on this celebratory Cinco de Mayo campaign honoring the craftsmanship that tattooing and tequila share. Celebrity tattoo artist JonBoy starred in the spot, introducing a signature Cocktail Courier margarita kit that sold out immediately. This was our first collaboration with Patrón, and they have continued to hire Necessary Media for their digital content needs ever since.