Otamot Foods hired Necessary Media to create a series of videos that would make a splash in the already crowded conversation about healthy home cooking for families. First, we created founder videos to introduce audiences to the real parents behind Otamot’s tasty recipes. Then we cast real families to show off just how delicious and kid-friendly Otamot’s all-natural sauce is in a series of ad spots made for social media.
Necessary Media’s videos made the campaign a huge success. As a result, the brand launched into multiple national grocery chains and secured a brand deal with the QVC Network.