NARAL Pro-Choice

Video Campaign

Necessary Media partnered with Putting Women In Their Place to create a video campaign called “The Power of Choice” for NARAL Pro-Choice Ohio. Through a series of documentary-style videos that spotlight real women’s experiences with abortion, the campaign lays bare the importance of a woman’s right to bodily autonomy. Greta, Kristina, Laura, and Alyssa share intimate stories about having the power to choose and what it made possible in their lives.

“The Power of Choice” won gold at the American Advertising Awards in February 2020.

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