Necessary Media partnered with creative agency M Booth to produce a bold and daring photo shoot for Apothic Wines. As part of a lifestyle campaign taking the brand beyond the bottle, Apothic released a set of custom playing cards made to be enjoyed… while drinking wine, of course.
Our directive was to bring to life Apothic’s brand identity with visual representations of vibes like: unconventional, daring, modern badass, self-assured, and magnetic, all with a wink of good-natured trouble.
We produced still photography highlighting the sweet spot between “crowd-pleasing” and “unforgettable.” As renegades of the wine world, Apothic revolutionized the red wine category with new trends and unexpected styles. Every Apothic product is crafted with approachability in mind, so our photos were bold, memorable, and relatable at the same time.