Necessary Media

Videos so good, they'll be obsessed.

We are an NYC based production company. We tell the stories of remarkable brands, meaningful causes, and leaders in business and life.

We partner with founders, CEOs, entrepreneurs, corporate and non-profit leaders in a variety of fields. Our portfolio includes branded content, product launches, social media promos, and television, web and social justice content.


Necessary Media partnered with start-up company Otamot Foods to create brand and product videos that support their mission to change the way we eat everyday foods.

Our founder, Lani Neumann, has 15+ years producing and directing for major networks such as MTV, OWN, The Travel Channel, and TLC. Her portfolio includes global brands like Swedish Fish, Budweiser, Almay, and Mountain Dew as well as comedians, Broadway performers, and boutique business owners.

Director's Portfolio

About us

Facts tell, stories sell.

Our backgrounds in episodic television production and digital media allows us to create and deliver content that engages large audiences and keeps them coming back for more.

If you’re ready to stand out in a crowded market, elevate your brand, and and inspire your viewers through powerful storytelling, get in touch.

What People Are Saying
As a fitness professional for over 15 years, I’ve dealt with thousands of people. Most people lack the passion and commitment to make ideas come to life—but Lani and her team do not. Their fortitude and expertise meant that they were able to take my ideas and show everyone what I saw inside of my head.
Owner The Training Lab
Necessary Media delivers a team of seasoned dynamos who don’t miss a trick and deliver mind-blowing quality. There’s a reason Lani and her team have produced and directed for major networks like MTV, TLC, OWN, and Travel Channel, but now they are available for your personal or business needs! From meticulous editing to running down Broadway alongside you, she and her crew don’t miss a thing—and the result is top-notch, television-ready videos you’ll be proud to show off.
Maureen Langan
Award Winning Journalist and Comic
Necessary Media is simply amazing from start to finish. Their pre-production is organized, collaborative, creative, and enthusiastic. During shoot days, Founder, Lani Neumann directs with a firm hand but a light touch, keeping focused on the plan but leaving room for magic to happen. In post, the team has a strong vision but understands how all elements combine. It has been an absolute joy to work with them.
Annie Edgerton
Wine Minx and Television Host
Lani brings a positive energy and joyful spirit to every project, while having the confidence and instincts to make critical decisions in real time. She and her team are adept at "coming home with the show" no matter what.
Dylan Edgar
Executive Producer, Mustache
Megan Park
When we needed a media team to handle many aspects of a big project in New York City, Necessary Media was the perfect fit. Lani and her team came fully prepared, full of energy & ideas; truly professional in every way. After a long day of capturing footage, the resulting videos were beautiful, compelling and turned around quickly. I look forward to working with them again.
Megan Park
Putting Women In Their Place, Inc

You aren't an amateur. Your videos shouldn't be either.

Get In touch

We’d love to hear from you.

Use this form to contact us or email our team at

45 E 20th St
11th floor New York
NY 10003

Our superpower is making a difference for the people
who are making a difference.

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