About Us

We craft dynamic visual stories on behalf of remarkable brands, meaningful causes, and leaders in business and life.

Redefining the Agency Experience

As a woman-founded and women-led company, we are committed to bringing transparency and heart to all that we do. Our proven team believes in a new world of content that elevates all who watch and engage.

Determined to Make a Difference

We strive to create progressive work that celebrates the fighters, changemakers, and champions within us all. We like to think our superpower is making a difference for the people who make a difference.

Experienced, Focused, Intentional

All our creative projects are ideated, strategized, and executed by award-winning experts trained in television-quality production. We approach each shoot leaving nothing to chance, and plenty of room for the magic to happen.

Lani Neumann founded Necessary Media in 2016 to reinvent the agency experience.

Countless clients sought her out after they were disappointed by other vendors — companies with limited world views that cut corners and shirked responsibility. Lani understood that her clients were desperate for a fresh perspective, one more reflective of the unstoppable change unfolding across the nation and around the world. Necessary Media exists to be innovative and to bring an evolved perspective to every partnership. 

“Change happens when we are free from old molds.” 

– Lani Neumann, Founder

Lani Neumann founded Necessary Media in 2016 to reinvent the agency experience.

Countless clients sought her out after they were disappointed by other vendors — companies with limited world views that cut corners and shirked responsibility. Lani understood that her clients were desperate for a fresh perspective, one more reflective of the unstoppable change unfolding across the nation and around the world. Necessary Media exists to be different, and to bring that evolved perspective to every partnership. 

“Change happens when we are free from old molds.” 

– Lani Neumann, Founder

Let's start your project.

Scroll to Top

Sign up for Our
Newsletter