Necessary Media

Videos so good, they'll be obsessed.

We are an NYC based production company. We tell the stories of remarkable brands, meaningful causes, and leaders in business and life.


Necessary Media partnered with Putting Women in Their Place to create a series of videos called “The Power of Choice” for NARAL Pro-Choice Ohio. These videos aimed to empower women with real-life stories that show the value of a woman’s right to autonomy over her body. We are especially proud that in February 2020, this series won GOLD at the American Advertising Awards.

Our founder, Lani Neumann has been producing and directing television and digital content for major networks (MTV, TLC, OWN) and Fortune 500 brands (Budweiser, Almay, Swedish Fish) for over 15 years. Since the 2016 election, she’s been committed to creating dynamic progressive, inclusive content.

Director's Portfolio


We partner with founders, CEOs, entrepreneurs, corporate and non-profit leaders in a variety of fields. Our portfolio includes branded content, product launches, social media promos, and television, web and social justice content.

About us

Facts tell, stories sell.

Our backgrounds in episodic television production and digital media allows us to create and deliver content that engages large audiences and keeps them coming back for more.

If you’re ready to stand out in a crowded market, elevate your brand, and and inspire your viewers through powerful storytelling, get in touch.

What People Are Saying
As a fitness professional for over 15 years, I’ve dealt with thousands of people. Most people lack the passion and commitment to make ideas come to life—but Lani and her team do not. Their fortitude and expertise meant that they were able to take my ideas and show everyone what I saw inside of my head.
Owner, The Training Lab
Necessary Media delivers a team of seasoned dynamos who don’t miss a trick and deliver mind-blowing quality. There’s a reason Lani and her team have produced and directed for major networks like MTV, TLC, OWN, and Travel Channel, but now they are available for your personal or business needs! From meticulous editing to running down Broadway alongside you, she and her crew don’t miss a thing—and the result is top-notch, television-ready videos you’ll be proud to show off.
Maureen Langan
Award Winning Journalist and Comic
Necessary Media is simply amazing from start to finish. Their pre-production is organized, collaborative, creative, and enthusiastic. During shoot days, Founder, Lani Neumann directs with a firm hand but a light touch, keeping focused on the plan but leaving room for magic to happen. In post, the team has a strong vision but understands how all elements combine. It has been an absolute joy to work with them.
Annie Edgerton
Wine Minx and Television Host
Lani brings a positive energy and joyful spirit to every project, while having the confidence and instincts to make critical decisions in real time. She and her team are adept at "coming home with the show" no matter what.
Dylan Edgar
Executive Producer, Mustache
Megan Park
When we needed a media team to handle many aspects of a big project in New York City, Necessary Media was the perfect fit. Lani and her team came fully prepared, full of energy & ideas; truly professional in every way. After a long day of capturing footage, the resulting videos were beautiful, compelling and turned around quickly. I look forward to working with them again.
Megan Park
Putting Women In Their Place, Inc

You aren't an amateur. Your videos shouldn't be either.

Get In touch

We’d love to hear from you.

Use this form to contact us or email our team at

25 West 39th St.
11th floor
New York, NY 10018

Our superpower is making a difference for the people
who are making a difference.

© 2019 Necessary Media LLC. All rights reserved – Designed by Dray Web Services

Get in your clients' heads —literally!

Necessary Media can help you launch a powerful podcast that builds your brand and connects your business with listeners who are affluent, educated, and loyal. Read on for our process or reach out
right now.


Our virtual podcast development service gives you the tools you need to launch a standout podcast and bring listeners back for more. Together, we’ll help you:
  • Choose a profitable niche that aligns with your ideal clients
  • Define a memorable title, graphics, and written introduction that hooks new listeners
  • Produce professional intro and outro music that elevates your brand
  • Develop your interviewing and storytelling skills so your words make amagnetic impression
How to start?
To get started, click the button below and we’ll explore the package that’s right for you with a free 60-minute consultation.

NM was thrilled to work with exciting new startup Otamot.


The founders of Otamot have a dream of changing the way we eat everyday foods, one sauce at a time. We partnered together to create launch videos that would get consumers excited about their company and inspire them to purchase their life-changing product.


To achieve our client’s goal, we focused on telling a meaningful story that connected the Otamot brand with parents struggling to feed healthy foods to young kids.

Our strategic approach included:

  • Positioning Otamot Essential Sauce as a cool new “life hack” for parents
  • Creating relatable, easy-to-consume video content for stressed-out parents
  • Showcasing the founders’ vision and mission as part of a powerful origin story for the Otamot brand

NM designed, directed, produced and edited a gorgeous, high-end video campaign that resonated with a targeted audience, illustrating the unique value of Otamot while increasing brand awareness, website traffic, and sales.

Click below to watch the videos or visit


Hello! I’m Lani Neumann, Founder of Necessary Media.

I’ve been hooked on visual storytelling since I was a young kid. Specifically, it was the
moment I experienced the timeless, classic film, Rocky on the big screen.

The story of an underdog from the streets fighting for a chance to be a champion is
nothing new. But the way Stallone played the character, the brilliant doc style camera
work by Cinematographer James Crabe A.S.C., Bill Conti’s iconic soundtrack – they
all made me feel like I knew Rocky. As a young girl from suburban Sacramento, CA
that was pretty awe inspiring.

It was then I absolutely knew I wanted to learn how to create that same awe inspiring
feeling of connection for as many people as possible.
I started Necessary Media specifically to bring powerful, diverse, inclusive stories to
the largest audiences possible.

Our development strategy is intentional, focused, progressive and executed by
experts trained in television-quality production. That means you receive network-
worthy videos without a network budget.

As a company, we are determined to make a difference.  Like the movie that started it
all for me, we celebrate the fighters, change-makers, and champions in all of us.


Our team consists of some of the most knowledgeable, talented and joyful people working in production today. We love what we do—and we love doing it for you.
Eric Veras
Director of Photography

Born and raised in the Bronx, Eric is a Director of Photography, camera operator, and portrait photographer based in New York City. His work has taken him from the chill of the Arctic Circle in Northern Alaska to the depths of the Grand Canyon Caverns— all to get the shot.

Eric has  DP’d for an extensive list of networks, including Discovery, TLC, A&E, MTV, Lifetime, Bravo, Refinery29, Vice and Showtime. His most recent TV shows include Say Yes to the Dress, BBQ Pit Wars, Girl Code and Ghost Adventures.

Mike Lawrence
Director of Photography

Mike is a cinematographer based in Brooklyn, New York and Los Angeles, California.

His passion for cinematography began in high school, when he shot his first short film . From there, he studied film at the University of Colorado, Boulder, and spent more than 15 years =applying his cinematic vision to docu-series, commercials, music videos, short films, corporate films, and many other visual formats.

As a cinematographer, Mike has created the visual style for a number of series from nearly every major television network, including Freeform’s The Letter and A&E’s The Haunting Of…, Married at First Sight, and #Blacklove

We are proud to collaborate with the gifted storytellers at STACK during our post-production process.

STACK is a creative studio based in Brooklyn, New York.

To learn more, visit


Now more than ever, you must stay connected with your clients and your audience. That’s why we’re offering 100% remote video shoots—so you can continue to create compelling brand content and stay in touch with your community.
Press play and watch our promo for The Training Lab, done 100% remotely.


To create remote video content in a way that works for you, we offer a range of options and quality levels. From Zoom to cell phone cameras to GoPros delivered to your door, we’ll work together to select the tools and approach that make the most sense for you.
How to start
Click the button below to set up a free 60-minute consultation, and we’ll explore the package that’s right for you.

The Client

Necessary Media was hired by Otamot Foods, a start up company with plans to change the way we eat everyday foods, to make videos for their company and product launch.

In pre-production, we worked with the founders on their brand message, purpose and then the video content to support those goals.

Project Goals & Objectives

  • Support product launch by connecting with parents who struggle to feed healthy foods to young kids and driving potential customers from social media to the company website
  • Position product as a cool new “life hack” for parents, increasing share-ability and organic reach
  • Expand consumer awareness and trust through relatable, easy-to-consume video content that evokes a sense of “Yes! Somebody finally gets me!”
  • Build brand loyalty by showcasing the founders’ vision and mission within a powerful product story
End Results
The end result was a visually gorgeous campaign that was shared, viewed (10k and still rising!) drove web site traffic and product sales.  Check them out at
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Get in Touch

We’d love to hear from you. Use this form to contact us or email our team at