Our founder, Lani Neumann has been producing and directing television and digital content for major networks (MTV, TLC, OWN) and Fortune 500 brands (Budweiser, Almay, Swedish Fish) for over 15 years. Since the 2016 election, she’s been committed to creating dynamic progressive, inclusive content.
Facts tell, stories sell.
Our backgrounds in episodic television production and digital media allows us to create and deliver content that engages large audiences and keeps them coming back for more.
If you’re ready to stand out in a crowded market, elevate your brand, and and inspire your viewers through powerful storytelling, get in touch.
As a fitness professional for over 15 years, I’ve dealt with thousands of people. Most people lack the passion and commitment to make ideas come to life—but Lani and her team do not. Their fortitude and expertise meant that they were able to take my ideas and show everyone what I saw inside of my head.
Necessary Media delivers a team of seasoned dynamos who don’t miss a trick and deliver mind-blowing quality. There’s a reason Lani and her team have produced and directed for major networks like MTV, TLC, OWN, and Travel Channel, but now they are available for your personal or business needs! From meticulous editing to running down Broadway alongside you, she and her crew don’t miss a thing—and the result is top-notch, television-ready videos you’ll be proud to show off.
Necessary Media is simply amazing from start to finish. Their pre-production is organized, collaborative, creative, and enthusiastic. During shoot days, Founder, Lani Neumann directs with a firm hand but a light touch, keeping focused on the plan but leaving room for magic to happen. In post, the team has a strong vision but understands how all elements combine. It has been an absolute joy to work with them.
Lani brings a positive energy and joyful spirit to every project, while having the confidence and instincts to make critical decisions in real time. She and her team are adept at "coming home with the show" no matter what.
When we needed a media team to handle many aspects of a big project in New York City, Necessary Media was the perfect fit. Lani and her team came fully prepared, full of energy & ideas; truly professional in every way. After a long day of capturing footage, the resulting videos were beautiful, compelling and turned around quickly. I look forward to working with them again.
NM was thrilled to work with exciting new startup Otamot.
The founders of Otamot have a dream of changing the way we eat everyday foods, one sauce at a time. We partnered together to create launch videos that would get consumers excited about their company and inspire them to purchase their life-changing product.
To achieve our client’s goal, we focused on telling a meaningful story that connected the Otamot brand with parents struggling to feed healthy foods to young kids.
NM designed, directed, produced and edited a gorgeous, high-end video campaign that resonated with a targeted audience, illustrating the unique value of Otamot while increasing brand awareness, website traffic, and sales.
Click below to watch the videos or visit otamotfoods.com
Hello! I’m Lani Neumann, Founder of Necessary Media.
I’ve been hooked on visual storytelling since I was a young kid. Specifically, it was the
moment I experienced the timeless, classic film, Rocky on the big screen.
The story of an underdog from the streets fighting for a chance to be a champion is
nothing new. But the way Stallone played the character, the brilliant doc style camera
work by Cinematographer James Crabe A.S.C., Bill Conti’s iconic soundtrack – they
all made me feel like I knew Rocky. As a young girl from suburban Sacramento, CA
that was pretty awe inspiring.
It was then I absolutely knew I wanted to learn how to create that same awe inspiring
feeling of connection for as many people as possible.
I started Necessary Media specifically to bring powerful, diverse, inclusive stories to
the largest audiences possible.
Our development strategy is intentional, focused, progressive and executed by
experts trained in television-quality production. That means you receive network-
worthy videos without a network budget.
As a company, we are determined to make a difference. Like the movie that started it
all for me, we celebrate the fighters, change-makers, and champions in all of us.
Born and raised in the Bronx, Eric is a Director of Photography, camera operator, and portrait photographer based in New York City. His work has taken him from the chill of the Arctic Circle in Northern Alaska to the depths of the Grand Canyon Caverns— all to get the shot.
Eric has DP’d for an extensive list of networks, including Discovery, TLC, A&E, MTV, Lifetime, Bravo, Refinery29, Vice and Showtime. His most recent TV shows include Say Yes to the Dress, BBQ Pit Wars, Girl Code and Ghost Adventures.
Mike is a cinematographer based in Brooklyn, New York and Los Angeles, California.
His passion for cinematography began in high school, when he shot his first short film . From there, he studied film at the University of Colorado, Boulder, and spent more than 15 years =applying his cinematic vision to docu-series, commercials, music videos, short films, corporate films, and many other visual formats.
As a cinematographer, Mike has created the visual style for a number of series from nearly every major television network, including Freeform’s The Letter and A&E’s The Haunting Of…, Married at First Sight, and #Blacklove
Necessary Media was hired by Otamot Foods, a start up company with plans to change the way we eat everyday foods, to make videos for their company and product launch.
In pre-production, we worked with the founders on their brand message, purpose and then the video content to support those goals.